Roku Announces More Than 50% Off with Black Friday Deals

Deals starting at $19.99 across streaming players, Roku TVs, and smart projectors

SAN JOSE, Calif. — Nov. 9, 2026 — Today, Roku announced 12 days of Black Friday savings, with a deal for every budget. Just in time for the holidays, from Nov. 19–30, shoppers can save more than 50% on select Roku TV smart projectors, Roku streaming players, and Roku TV models, with streaming devices starting at $19.99 and Roku Pro Series OLED TVs at $699.99. With the intuitive Roku Home Screen that viewers know and love, each device delivers the entire Roku experience, making holiday streaming easier and the whole season a little more delightful. Deals are available at Roku.com and major retailers nationwide.
 

Black Friday Streaming Player Deals (Nov. 19–30)
Make any TV better with Roku streaming players, bringing the beloved Home Screen and thousands of services and channels to every room, now up to 50% off.

• Roku® Streaming Stick®: $19.99 (MSRP $39.99), 50% off
• Roku Streaming Stick Plus: $34.99 (MSRP $59.99), 42% off
• Roku Streaming Stick 4K: $49.99 (MSRP $79.99), 38% off
• Roku Ultra: $89.99 (MSRP $149.99), 40% off
• Roku® Streambar® SE: $89.99 (MSRP $149.99), 40% off

 
Black Friday Deals on Roku TV Models: Up to $500 Off (Nov. 19–30)
From budget-friendly picks to premium OLED offerings, Roku TV models deliver a built-in streaming experience with deals across every series, and savings of up to $500 on select models.

• 43” Roku HIRO™ TV: $89.99 (MSRP $119.99), 25% off
• 65” Roku HIRO TV: $229.99 (MSRP $299.99), 23% off
• 55” Roku Pro Series OLED TV: $699.99 (MSRP $999.99), 30% off
• 65” Roku Pro Series OLED TV: $799.99 (MSRP $1,199.99), 33% off
• 55” Roku Pro Series LX OLED TV: $899.99 (MSRP $1,299.99), 31% off
• 65” Roku Pro Series LX OLED TV: $1,099.99 (MSRP $1,599.99), 31% off
• Roku 2K and 4K Select Series TVs: up to 43% off, with the 50” 4K model at $199.99
• Roku Plus Series TVs: up to 42% off, with 65” model at $429.99

 
Black Friday Roku TV Smart Projector Deals (Nov. 19–30)
Turn any wall into a big-screen escape with Roku TV smart projectors, with savings of up to 53%.

• AuKing Roku TV Smart Projector (R7): $332.49 (MSRP $699.99), 53% off
  
• Aurzen Roku TV Smart Projector (Eazze E1R): $85.49 (MSRP $139.99), 39% off
  
• BIGASUO Roku TV Smart Projector (BRP-PT210): $85.48 (MSRP $109.98), 22% off
  
• ELEPHAS Roku TV Smart Projector (H211): $85.49 (MSRP $129.99), 34% off
  
• >Happrun Roku TV Smart Projector (K200): $94.99 (MSRP $159.99), 41% off
  
• TCL Roku TV Smart Projector (C2R): $189.99 (MSRP $239.99), 21% off
  
• Vankyo Roku TV Smart Projector (Leisure 3R Flip): $102.00 (MSRP $114.00), 11% off
  
• Westinghouse Roku TV Smart Projector (Beacon Flip): $159.99 (MSRP $199.99), 20% off — available starting Nov. 19

 
Walmart Exclusive: Roku Streamer Deals (starting Nov. 30)
Starting Nov. 30, Walmart shoppers can save on two Roku streaming players throughout the holiday season.

• Roku Streamer for $19.88 (MSRP $29.88), 33% off
• Roku Streamer Plus for $34.88 (MSRP $49.88), 30% off

 

Availability varies by retailer and while supplies last. Keep an eye out for more holiday savings on your favorite streaming subscriptions from Roku, coming soon.
 

About Roku
Roku pioneered streaming on TV. Today, it is the #1 TV streaming platform in the U.S., Canada, and Mexico by hours streamed (Hypothesis Group, Dec. 2025). As an open distribution platform, Roku connects viewers to the content they love, enables content publishers to build and monetize large audiences through advertising and subscriptions, and provides advertisers with unique capabilities to reach and engage consumers. Roku streaming players and Roku-made TVs are available at major retailers, and licensed Roku TV™ models are sold by leading TV brands in more than 15 countries around the world. Roku also owns and operates The Roku Channel, the home of premium and free entertainment; Howdy, a low-cost subscription service; and Frndly TV, a live TV streaming service. Roku is part of FOX Digital Platforms, a division of Fox Corporation (Nasdaq: FOXA, FOX), a media and technology company that produces and distributes compelling news, sports and entertainment content across broadcast, streaming and digital platforms.