Way too Much, Still Never Enough – Emmy Award winner Riz Ahmed stars as Shah Latif in Bait Trailer

All Six Episodes of the Highly Anticipated Comedy Series will be available March 25, exclusively on Prime Video

CULVER CITY, California—March 10, 2026—Today, Prime Video released the official trailer and key art for the highly anticipated comedy series Bait, created by and starring Academy Award and Emmy Award winner Riz Ahmed. All six-episodes will be available on March 25, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.

Bait stars Ahmed as Shah Latif, a struggling actor, whose last chance to hit it big comes in the form of an audition of a lifetime. The series follows him over the course of four wild days as his life spirals out of control and his family, ex-lover and the entire world weigh in on whether he is the right man for the job.

The series also stars Guz Khan as “Zulfi,” Sheeba Chaddha as “Tahira,” Sajid Hasan as “Parvez,” Aasiya Shah as ‘Q,’ Weruche Opia as “Felicia,” and Ritu Arya as “Yasmin.”

Bait is executive produced by Ahmed and Allie Moore for Left Handed, with Jake Fuller on behalf of Jax Media. Ben Karlin executive produces and serves as showrunner alongside Ahmed, who also serves as a writer. The series is produced by Jax Media and Amazon MGM Studios.
 

About Prime Video
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. On Prime Video, customers can customize their viewing experience and find their favorite movies, series, and live events – including Amazon MGM Studios-produced series and movies Fallout, Heads of State, Reacher, Red One, Road House, The Accountant 2, The Boys, The Lord of the Rings: The Rings of Power, and The Summer I Turned Pretty; licensed fan favorites; Prime member exclusive access to coverage of live sports including Thursday Night Football, NBA, WNBA, NASCAR, NWSL, and The Masters Tournament, and acclaimed sports documentaries including Bye Bye Barry, Kelce, and Earnhardt. Prime members in the U.S. can share many benefits, including Prime Video, with Amazon Family. Prime Video is one benefit among many that provides savings, convenience, and entertainment, as part of the Prime membership. All customers, regardless of whether they have a Prime membership or not can access programming via Prime Video subscriptions such as MGM+, Apple TV+, HBO Max, Peacock, FOX One, and Crunchyroll, as well as more than 800 free ad-supported (FAST) Channels, rent or buy titles, and enjoy even more content for free with ads. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access, and watch and shop their favorite titles with the fan-fueled shopping experience Shop the Show in the U.S. For more info visit www.amazon.com/primevideo.
 

Social Media Handles:

• Instagram: @PrimeVideo, @AmazonMGMStudios
• X: @PrimeVideo, @AmazonMGMStudio
• TikTok: @PrimeVideo
• Facebook: @PrimeVideo