My final day of San Diego Comic-Con 2025 was a very light one. If you missed my previous recaps, here are my writeups of Preview Night, Day 1, Day 2 and Day 3.
Old Spice x Superman Fresh Landing experience
I started off Sunday with a visit to the Old Spice x Superman Fresh Landing experience that was set up outside the Hilton Bayfront hotel.
Upon entering the experience, you see smoke coming from a crashed spaceship. Inside the ship are rows and rows of Superman-themed Old Spice deodorant. After you step inside the ship and press a Start button, mist starts to blow and it determines your scent. Then a stick of new Superman-themed Old Spice deodorant is dispensed out of a tray at the bottom. Next you look up at the top of the ship, and two “heroic selfie” photos are taken.
After you step out of the ship, there’s a photo opp resembling the cover of the Action Comics #1 (this is the third time I’ve seen this this weekend!). You can then proceed to a kiosk to collect the printouts of your ship photos.
The rest of the activation is adorned with giant sticks of deodorant, and couches to relax. There’s also a QR code you can use to try out the exclusive SDCC AR experience.
It was just a nice place to relax and take a break from the business of the con.
Sneak Peek: Lucas Museum of Narrative Art Panel
George Lucas made his first appearance at San Diego Comic-Con, in a recently rare use of Hall H on a Sunday. I didn’t want to spend hours in line, so only got there 30 minutes before the panel, and still had no issues getting in—though the hall was already at 80% of capacity by that time. The focus of the panel was the new museum he is building in Los Angeles, the Lucas Museum of Narrative Art, which will house over 40K pieces of art he has collected over the decades, from photos and paintings, to rare comic book art, and more.
Grammy, Emmy, Academy Award-nominated, and Golden Globe Award-winning artist, Queen Latifah moderated the panel, which featured legendary filmmaker George Lucas, museum board member, Academy Award-winning director Guillermo del Toro, and the designer of the building, Academy Award-winning artist Doug Chiang. While it was great to be in the room with these amazing people, I wish the panel had focused on Lucas’ body of work, rather than a discussion of the various art pieces in the collection and the design of the building itself.
At the end of the panel we were given a swag ticket, so I made the long hike to the Manchester Grand Hyatt to claim the mystery item, which ended up being a poster—the museum on one side and artist names/movie titles on the other.
Finally, I closed out the Con by spending four hours at the Paramount+ Lodge, with four back-to-back 1-hour sessions (thanks to some folks who were able to transfer me the tickets). Things didn’t run quite as smoothly as they did on Preview Night. They seemed to be severely limiting the swag at this point, with only a dozen or so Landman mugs and Dexter towels being given out during each session. Also, the lines were much longer, and they changed around some of the flow. So it was like I was living the Edge of Tomorrow movie, changing up my strategy each time through, visiting a different booth first as I tried to collect some extra swag for friends. After I managed to get whatever I went in for that time, I’d hang out in the Landman bar area, enjoying a Diet Coke and the free sliders and French fries that were being passed around, while talking about the weekend with friends who were also spending their Sunday in the Lodge.
Eventually it was time for me to head back to my hotel, retrieve my checked luggage, and order a ride share to the airport.
It was another successful San Diego Comic-Con in the books, and I look forward to seeing what next year holds.
