Food Network Summons a Second Season of Harry Potter: Wizards Of Baking
NEW YORK – January 16, 2025 – Food Network’s Harry Potter: Wizards of Baking will have a second season, it was announced today by Betsy Ayala, Head of Content, Food, Warner Bros. Discovery. The series kicked off the network’s holidays on Thursday, November 14th and concluded on December 19th ranked as the #1 non-news/sports cable program on Thursday nights for P25-54; averaging 0.50 P25-54 and 0.66 W25-54 L3 ratings (up +138% and +121% respectively vs. prior six-week metrics) and having reached more than 16.4 million total viewers across linear, Max and discovery+
“In collaboration with Warner Horizon and teams across all of WBD, Harry Potter: Wizards of Baking harnessed the fandom of Harry Potter and the power of Food Network as a holiday destination — delivering visually breathtaking cakes set against the backdrop of the beloved Harry Potter film sets,” said Ayala. “Viewers and Potter fans everywhere tuned in to see what these talented artists created each week, and we cannot wait to bring the audience an even more magical second season.”
Capitalizing on the enduring love for Harry Potter – a global phenomenon that continues to captivate people of all ages around the world – the ground-breaking series, which was filmed at Warner Bros. Studios Leavesden, amidst the backdrop of Warner Bros. Studio Tour London – The Making of Harry Potter, blends legendary storytelling and fantastical edible creations in a never-before-seen competition that had audiences at the edge of their seats.
James and Oliver Phelps (Fred and George Weasley) brought their exceptional charm and behind-the-scenes anecdotes as hosts of this most magical series, joined by esteemed, culinary judges, Carla Hall and Jozef Youssef. Across the six-episode season they were joined by special guests Warwick Davis (Professor Flitwick), Evanna Lynch (Luna Lovegood) and Bonnie Wright (Ginny Weasley) who helped to evaluate the competitors’ showpieces and also shared their own film stories.
Season one of Harry Potter: Wizards of Baking was produced by Warner Horizon and theoldschool for Food Network. Warner Horizon’s Bridgette Theriault and Dan Sacks served as executive producers with theoldschool’s Robin Ashbrook and Yasmin Shackleton.
Source: Nielsen L+3 data, Prime (8P-11P), cable ranking based on impressions during the 11/14/24-12/19/24 run, linear reach based on a 1-minute qualifier for premieres & repeats across Total Day, streaming reach based on internal data.
About the Harry Potter franchise:
From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.
J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences – including five theme park lands at Universal Studios locations around the world.
This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 3⁄4 retail shops and iconic flagship store – Harry Potter New York. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.
With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.
For the latest Harry Potter and Fantastic Beasts news and features, visit www.wizardingworld.com.
FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers’ best friend in food and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. Food Network is distributed to more than 74 million U.S. households and draws an average of 50 million unique web users monthly with a social footprint of 71 million, while Food Network Magazine reaches 11 million readers. Food Network is part of Warner Bros. Discovery (NASDAQ: WBD), a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products which also include: Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
