PARAMOUNT+’S ‘THE LODGE’ RETURNS TO THE SLOPES WITH NEW 2024 DATES AND STOPS

Bringing the Magic of the Paramount Mountain to Life, Paramount+ to Offer a One-of-a-Kind Experience with Interactive Elements from the Service’s Unmatched Content Library to Fans Across the Country

JANUARY 29, 2024 — On the heels of a successful debut tour in 2023, Paramount+’s The Lodge will return this year with double the stops to immerse fans in their favorite movies and shows, in collaboration with Alterra Mountain Company. Activations will spotlight new and highly-anticipated titles such as KNUCKLES, HALO, FRASIER, LAWMEN: BASS REEVES, DORA, MEAN GIRLS (2024) and BOB MARLEY: ONE LOVE, while celebrating fan-favorite franchises like SURVIVOR, SPONGEBOB SQUAREPANTS and STAR TREK: DISCOVERY.

Since Paramount+ is the streaming home of Nickelodeon, Paramount+’s The Lodge will feature an oversized Frosty Nick zone where the most beloved kids titles will come to life with interactive touchpoints, merchandise giveaways, fun photo opportunities and much more. Guests will also be able to hang out in the Ninja Turtles mud room, snap a selfie with Dora and even take a seat in the life-sized Krusty Krab boat before venturing through the slime portal nestled within the winterized fort.

Next door, visitors will be invited to step into the Paramount Presents theater, a portal to the golden era of cinema created as an homage to the art of filmmaking and a tribute to Paramount Pictures’ enduring legacy. The theater will also showcase iconic props and a film reel.

In addition to the Nickelodeon and Paramount Presents activations, each rendition of The Lodge will offer a varying display of experiential title elements to bring the Paramount Mountain to life. Attendees will be able to take a seat in the iconic Captain’s Chair from STAR TREK: DISCOVERY, play a game of bowling within the KNUCKLES universe and saddle up to see if they have what it takes to join LAWMEN: BASS REEVES and earn a Paramount+ marshal badge during a timed lasso roping game.

Additionally, guests will be invited into Paramount+’s The Lodge Confessional, an interactive booth where they’ll share their thoughts, strategies and personal experiences just like the cast of SURVIVOR – with a shot at making it onto the show’s official social media channels. Just over the stone threshold at the Woodstone Bed & Breakfast, guests will enter the home of the CBS Original GHOSTS and become a part of a photo and video opportunity alongside a few unexpected “visitors.”

HALO fans will encounter the mystical Covenant artifact, the relic of an alien civilization. Each Spartan will have the chance to touch the artifact to activate its power and see if they are the chosen one. Upon leaving the artifact’s sanctum, fans will have the opportunity to explore costumes and props from the set and snag exclusive HALO-branded goggle covers before heading back out to the snow.

Lastly, guests of Paramount+’s The Lodge in Stratton, Vermont, will be transported into the world of the new Paramount+ Original FRASIER, seemingly stepping inside Mahoney’s Taproom. However, they’ll soon realize they’ve gone one step further into the mind of beloved Frasier Crane, where they’ll explore easter eggs from the series, relax and enjoy a book, and play a game of chess.

In addition to exploring the most celebrated titles on Paramount+, attendees will be dropped into the world of CBS Sports at The Paramount+ Pub. Here, they will play various games such as the hook and ring toss and UEFA Champions League themed soccer ball kicking challenge, all while sipping on sports-inspired cocktails. The sports-themed bar will also showcase locker displays with fan-favorite jerseys, cleats, balls and team paraphernalia.
 

Paramount+’s The Lodge will stop in several states across the country this year, including pop ups at SXSW in Austin, TX and San Diego Comic-Con. The full tour schedule is as follows:

• February 2 – 4: Winter Park Resort, CO
• February 16 – 19: Stratton, VT
• March 8 – 11: SXSW – Austin, TX
• March 22 – 24: Steamboat, CO
• March 29 – 31: Palisades Tahoe, CA (Lake Tahoe)
• July 25 – 28: SDCC – San Diego, CA

 

About Paramount+’s The Lodge
Paramount+ is a total household offering that features iconic franchises and beloved characters. The magic of the Mountain of Entertainment™ campaign is that the service’s unmatched content offering is showcased in an authentic and interesting way that draws in consumers. Paramount+’s The Lodge is the next iteration of the campaign, offering a unique and immersive experience that brings the Paramount Mountain to life.
 

About Paramount+
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service, combines live sports, breaking news and A Mountain of Entertainment™. The streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. Paramount+ with SHOWTIME^®, the service’s cornerstone plan, is also home to SHOWTIME^® content, including scripted hits and critically acclaimed nonfiction projects and films. This premium plan includes unmatched events and sports programming through the local live CBS stream, including golf, basketball and more. All Paramount+ subscribers have streaming access to CBS News Network for 24/7 news and CBS Sports HQ for sports news and analysis.

For more information about Paramount+, please visit www.paramountplus.com, and follow @ParamountPlus on social media.
 

About Alterra Mountain Company
Alterra Mountain Company is a family of 17 iconic year-round resorts, the world’s largest heli-skiing operation, and Ikon Pass – the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtnco.com.