PEACOCK LAUNCHES FIRST-OF-ITS-KIND HALLMARK HUB AS PART OF STREAMING ALLIANCE WITH HALLMARK MEDIA

New Branded Hub Houses Live Channels and On-Demand Programming from Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama

NEW YORK – October 31, 2022 – Just in time for the holidays, Peacock has entered into an agreement with Hallmark Media to stream live and on-demand programming from Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama as part of a first-of-its-kind linear plus SVOD deal for the network.

Going live Wednesday, the dedicated brand hub will be prominently featured on Peacock’s home page as a singular destination for all things Hallmark Media. The hub will feature live simulcasts of all three channels with current season programming available live and on-demand next day as well as a robust library of movies within the Hallmark library, including signature holiday favorites.

“As we continue to make Peacock a premium streaming destination, Hallmark is exactly the type of brand we want to align with,” said Kelly Campbell, President of Peacock, and Direct-to-Consumer, NBCUniversal. “Through this groundbreaking partnership, we’re giving Hallmark viewers a unique viewing experience while continuing to grow our audience, boosting engagement across both brands.”

“We’re proud to enter this partnership with Peacock and bring our widely beloved Hallmark content to their subscribers,” said Wonya Lucas, President & CEO, Hallmark Media. “The opportunity to provide our devoted fanbase access to all three of Hallmark’s linear networks will allow our audience to continue to grow and connect in meaningful ways.”

In addition to the live Hallmark channels, Peacock subscribers have access to the collection of Hallmark content on demand, including live and next-day access to series such as fan favorite, “When Calls the Heart,” plus Hallmark’s new, original primetime series “Ride” and “The Way Home,” premiering in 2023. The Hallmark-branded hub will also include a VOD collection containing new premiere movies and dozens of Hallmark movie classics all included with a Peacock Premium subscription.

Hallmark and its deep fandom join a robust collection of beloved fan-favorite brands and channels across categories including Sports (NFL, Golf, Premiere League), News (NBC News, Sky News, TODAY), Entertainment (WWE and Saturday Night Live); and dozens more channels for every fan from reality, true crime, Spanish-language, comedy and more at PeacockTV.com.
 

About Peacock
Peacock is NBCUniversal’s streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination, and Hollywood’s biggest studios. In addition, Peacock taps into NBCUniversal’s unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language, and reality. NBCUniversal is a subsidiary of Comcast Corporation.
 

About Hallmark Media
Owned and operated by Hallmark Cards, Inc., Hallmark Media is home to Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Hallmark Channel features an ambitious slate of new, original content, including movies, scripted series, and annual specials. Hallmark Channel is also home to the popular annual holiday franchise Countdown to Christmas featuring a 24/7 lineup of holiday programming. Hallmark Movies & Mysteries is a 24-hour cable network featuring a unique mix of new, original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, Miracles of Christmas. Hallmark Drama showcases the rich legacy of the Hallmark Hall of Fame library and spotlights movies and series from Hallmark Media’s collection of original dramatic content. Hallmark Media is also home to Hallmark Movies Now, the company’s subscription streaming service, which offers commercial-free, feel-good movies and series from Hallmark Channel, Hallmark Movies & Mysteries, and more, including exclusive content you can’t find anywhere else. The company’s publishing extension, Hallmark Publishing, offers original novels, as well as books adapted from Hallmark original movies.